11/09/2013

IBA Basel 2020 – Growing Together across Borders

New giant poster on the EuroAirport Control Tower

Today, 11 September 2013, the management of EuroAirport unveiled its new giant poster on the Control Tower in the presence of Dr. Martin Jann, Director of the International Building Exhibition IBA Basel 2020, with Deputy Director Vincent Devauchelle and Vivienne Gaskell, Head of Media and Public Relations at EuroAirport.

The new 14 by 7 metre giant poster highlights EuroAirport’s role as a strategic gateway to the cultural events of the tri-national region and supports the forthcoming IBA Project Exhibition, which will be taking place from 19 October to 9 November 2013 at the IBA premises in Voltastrasse 30, Basel.

EuroAirport is also taking part in IBA Basel with its Tower project “One metropolitan area, a landmark”. The proposals of US artist Pai White were recently selected in this context for the design of the EuroAirport Tower and Airport Road.

The new giant poster, attached by mountaineers to the airport Control Tower this morning, displays the new IBA visual identity – with each symbol representing one of the IBA’s spheres of activity:
the red houses symbolise urban spaces, the green trees landforms and the blue triangles living together. IBA Basel thus focuses on the three fundamental agglomeration themes and graphically presents the strategic cross-border planning dimension of the Tri-national Basel Eurodistrict.

As Dr. Martin Jann, director of IBA Basel 2020, remarked:

EuroAirport is a unique location. We are delighted that we can use this giant poster on the Tower to draw people’s attention to the 2013 IBA Project Exhibition. There is no better place to announce this than the airport Control Tower, itself a very powerful symbol of the cross-border cooperation and the communal life of the region.”

 

The new giant poster “IBA Basel 2020 – Growing Together across Borders” is the latest in a line of various motifs displayed on the EuroAirport Control Tower:

 

-    the Ariane rocket, referring to the m2A local government association’s presidency of the Community of Ariane Cities in France (April 2013)

-    “Freiburg Green City” which illustrated EuroAirport’s geographical proximity to Freiburg im Breisgau and the close ties with the Black Forest (June 2010)

-    the cornfields of Provence, a luminescent painting by Van Gogh, drawing attention to the exhibition entitled “Vincent van Gogh – Between Earth and Heaven: The Landscapes”, in the Basel Kunstmuseum (April 2009),

-    the railway locomotive from the Mulhouse “Cité du Rail” collection (March 2005)

-    the Fernet Branca Eagle (“Musée d’Art Contemporain”, Saint-Louis, October 2004)

-    the Tutankhamun Mask (exhibition in the Basel Museum of Antiquities, May 2004).

 

The new poster is yet another building block in an innovative communication approach designed to highlight EuroAirport's central position at the intersection of the three countries.

 

A photo of the unveiling ceremony of the “IBA Basel 2020 – Growing Together across Borders” motif on the EuroAirport Control Tower is available on request.